Marketing Communications: Objectives, Strategy, Tactics
by John R Rossiter,Larry Percy,Lars Bergkvist
ISBN 13: 9781526438652
Format: Paperback (584 pages) Publisher: SAGE Publications Ltd Published: 04 Sep 2018
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ISBN 13: 9781526438645
Format: Hardcover (584 pages) Publisher: SAGE Publications Ltd Published: 04 Sep 2018